
SEO
DESIGNING WEBSITES WITH SEO IN MIND
SEARCH VISIBILITY STARTS IN THE DESIGN PHASE, NOT AFTER LAUNCH. GOOD STRUCTURE HELPS BOTH PEOPLE AND SEARCH ENGINES.
Many teams treat SEO as a plugin they add at the end. In reality, the way a site is structured, written and built has the biggest impact on how well it ranks.
PLAN CLEAR PAGE HIERARCHY
Each page should focus on one topic with a single main heading and logical subheadings. Clean URLs and a simple navigation make it easy for search engines to understand your content.
WRITE FOR REAL QUESTIONS
Research what your customers search for and answer those questions directly. Helpful, original content earns links and keeps visitors on the page longer.

DESIGN AND SEO ARE NOT COMPETING GOALS. THE BEST EXPERIENCES WIN ON BOTH.
DON'T FORGET THE DETAILS
Unique page titles, meta descriptions, image alt text and fast loading times all contribute to better rankings. Set them up once in your design system and every new page benefits.


