BRAXON
A CLOSER LOOK AT THE STRATEGY, DESIGN AND RESULTS BEHIND THIS PROJECT.
(Client)
BRAXON COFFEE
(year)
@2023
(Category)
BRAND IDENTITY
BRAXON IS A SPECIALTY COFFEE ROASTERY WITH THREE CAFÉS AND A GROWING WHOLESALE BUSINESS. THEIR BRAND HAD GROWN PIECE BY PIECE AND NO LONGER TOLD ONE CLEAR STORY.
EBORA DEVELOPED A BOLD NEW IDENTITY INSPIRED BY THE ROASTING PROCESS, FROM LOGO AND TYPOGRAPHY TO PACKAGING, CAFÉ SIGNAGE AND AN ONLINE SHOP FOR BEAN SUBSCRIPTIONS.
OBJECTIVES
Unify cafés, packaging and online store under one strong identity.
Design a packaging system that scales to seasonal blends.
Launch a subscription shop that turns café visitors into regular customers.
Give wholesale partners a professional brand kit.
CONCLUSION
The rebrand helped Braxon secure two new wholesale partners and grow online subscriptions by 65% in six months. The flexible packaging system has already carried eight seasonal releases without a single redesign.
