SOLIM
A CLOSER LOOK AT THE STRATEGY, DESIGN AND RESULTS BEHIND THIS PROJECT.
(Client)
SOLIM ENERGY
(year)
@2025
(Category)
BRANDING & WEBSITE
SOLIM IS A CLEAN-ENERGY STARTUP HELPING HOMEOWNERS SWITCH TO SOLAR. THEY CAME TO EBORA WITH A GREAT PRODUCT BUT A BRAND THAT FELT TECHNICAL, COLD AND HARD TO TRUST.
WE REBUILT THE IDENTITY AROUND OPTIMISM AND CLARITY: A WARM WORDMARK, A SUNLIGHT-INSPIRED PALETTE AND A WEBSITE THAT EXPLAINS SAVINGS IN SECONDS. EVERY PAGE WAS DESIGNED TO MOVE VISITORS FROM CURIOSITY TO A FREE ROOF ASSESSMENT.
OBJECTIVES
Create a friendly, recognisable brand identity for a technical product.
Simplify complex pricing and savings information into clear visuals.
Design a conversion-focused website with an interactive savings calculator.
Deliver a flexible design system the in-house team can grow with.
CONCLUSION
Within three months of launch, Solim saw a 42% increase in assessment requests and a noticeably shorter sales cycle. The new identity now runs consistently across the website, vans, uniforms and social channels, giving the team a brand that feels as bright as the energy they sell.
