SOLIS

SOLIS IS A NATURAL SKINCARE BRAND READY TO MOVE FROM MARKET STALLS TO A FULL ONLINE STORE. THEY NEEDED AN E-COMMERCE EXPERIENCE THAT FELT AS PREMIUM AS THEIR PRODUCTS.

WE DESIGNED A SOFT, EDITORIAL STOREFRONT WITH RICH PRODUCT STORYTELLING, INGREDIENT GUIDES AND A GUIDED ROUTINE FINDER. PHOTOGRAPHY DIRECTION AND PACKAGING UPDATES KEPT THE BRAND CONSISTENT FROM SCREEN TO SHELF.

OBJECTIVES

• Launch a fast, mobile-first online store that builds trust with new customers.

• Explain ingredients and benefits in a simple, visual way.

• Help shoppers find the right routine with a short interactive quiz.

• Increase average order value through bundles and subscriptions.

CONCLUSION

Solis reached its first-year online revenue goal in just five months. The routine finder became the most-used page on the site, and subscriptions now account for more than a third of all orders.