LOOPA
A CLOSER LOOK AT THE STRATEGY, DESIGN AND RESULTS BEHIND THIS PROJECT.
(Client)
LOOPA MUSIC
(year)
@2024
(Category)
MOBILE APP
LOOPA IS A MUSIC APP FOR INDEPENDENT ARTISTS AND THEIR CLOSEST FANS. THE FOUNDERS NEEDED A PRODUCT AND BRAND THAT FELT CREATIVE AND ALIVE, NOT LIKE ANOTHER STREAMING CLONE.
WE DESIGNED A PLAYFUL MOBILE EXPERIENCE WITH MOTION-DRIVEN PLAYLISTS, ARTIST STORIES AND LIVE LISTENING ROOMS, SUPPORTED BY AN EXPRESSIVE IDENTITY THAT ADAPTS TO EACH ARTIST'S ARTWORK.
OBJECTIVES
Define a distinctive brand for a crowded music market.
Design intuitive discovery and listening flows for mobile.
Use motion and micro-interactions to make the app feel alive.
Prepare launch assets for the App Store and social media.
CONCLUSION
Loopa reached 120,000 downloads in its first two months and was featured as an App of the Day. Artists now use the listening rooms for album premieres, turning the app into a real community space.
