SOLIX
A CLOSER LOOK AT THE STRATEGY, DESIGN AND RESULTS BEHIND THIS PROJECT.
(Client)
SOLIX ANALYTICS
(year)
@2025
(Category)
PRODUCT DESIGN
SOLIX IS A SAAS PLATFORM THAT TURNS SALES DATA INTO FORECASTS FOR GROWING RETAIL TEAMS. ITS DASHBOARD WAS POWERFUL BUT OVERWHELMING FOR NON-TECHNICAL MANAGERS.
WE REDESIGNED THE PRODUCT AROUND THE QUESTIONS MANAGERS ACTUALLY ASK EACH MORNING. CLEAR DATA VISUALISATION, SMART DEFAULTS AND A REFRESHED MARKETING WEBSITE MADE SOLIX FEEL APPROACHABLE WITHOUT LOSING ITS DEPTH.
OBJECTIVES
Simplify the dashboard for everyday decision-making.
Create a consistent chart and data-visualisation system.
Improve onboarding so new teams see value on day one.
Align the marketing website with the refreshed product experience.
CONCLUSION
Trial-to-paid conversion grew by 27% after launch, and onboarding time dropped from a week to a single afternoon. Customers now describe Solix as the tool their whole team uses, not just the analysts.
